Seeing real founder strengths and weaknesses examples on paper can make this entire journey feel more achievable. In the last two posts, we’ve been through a lot. We completed the 12-point Founder Readiness Checklist and walked through the 3-step “Reality Check” to test your commitment. I left you with a blank worksheet to analyze yourself….
This 12-point founder readiness checklist is designed to ask one crucial question: do you love ‘cosmetics,’ or are you ready to love the ‘cosmetics business?’ This is the ‘Founder’s Paradox,’ and it’s the most important question you must answer before you spend a single dollar. You probably genuinely love cosmetics. You’re the first to test…
The journey of a beauty brand failure often starts with the best intentions. Have you ever glanced at your bathroom shelf or vanity? It’s likely filled with products from countless brands. As you look at them, have you ever thought to yourself, “I would have made this differently,” or “Why doesn’t a product like this…
